BRIEF: Interpret the typography quote,

“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition.
Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”

 - Bring to life the vision, voice and intent of the quote in an innovative, creative and conceptual way.

SOLUTION: To present the quote in a unique story telling manner, using typography, colour, and graphics, in a way that both reflected Paul Rand’s philosophy on art and design and my own personal approach.
My idea was to portray the quote as an infographic style like poster.
The graphics are used to contain certain text, to provide direction and add an element of entertainment.
The choice of custom made fonts helps to unify the text.
Colour plays an important role in tying the artwork together. The finished work is at first simple in design but one that has been much considered and technically developed.

TOOLS: pencil, paper, Adobe Illustrator, Photoshop, InDesign




23 January 2015