The Mad Inventor

The Mad Inventor

CLIENT:THE MAD INVENTOR
Home Brewer

BRIEF: The Mad Inventor is a small independent home brewer, creating small batches of cleverly crafted stouts, ales and ciders for intimate consumption
The logo, label needs to reflect the spontaneous flavours crafted by this eclectic brewer.

SOLUTION: Looking at old beer labels and stills from early black and white horror movies, ie, Dr Jeckle and Mr Hyde, I drew several character designs before settling on a the final character, one that could easily be adapted and set the tone for other labels in the brewers range.

TOOLS: pencil, paper, Adobe Photoshop, InDesign and Illustrator

 

Date

23 January 2015

Categories

BRANDING, LETTERING, ILLUSTRATION

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